We obtain information about you and your use of our Site when you sign up to receive communications from us or visit our Site. The information we collect can include personal information (as described below) or non-personal information, which is information that does not identify or relate to an individual.
Personal information is information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. We collect information through any correspondence that you provide to us whether through email, mail, phone calls, or through our Site.
We do not consider personal information to include information that can no longer be used to identify a specific natural person, whether in combination with other information or otherwise.
When and how do we collect your information?
We collect information from you both when you provide it voluntarily and also automatically when you use our Site.
What information do we collect from you? How do we use your information?
We collect information when you sign up to receive communications from us by subscribing to our email list, including your name, email address, company name, country and interest area(s). We use this information to fulfill your request to receive communications from us.
We automatically collect your device type when you use our Site in order to optimize the display of the Site on your device.
We also collect anonymized and aggregated information through Google Analytics that may be created or derived from your usage of our Site for purposes that include data analysis and improving our Site. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners
Our legal basis for using your information as described above is a legitimate basis. In relying on legitimate interests as the reason for processing your information, we carry out a balancing exercise to make sure your rights as an individual are not impacted unnecessarily.
We consider that it is reasonable for us to process your personal information for the purposes of our legitimate interests when, on balance, (a) we process your personal information only so far as is necessary for such purpose, and your rights and freedoms do not outweigh such purposes, and (b) it can be reasonably expected for us to process your personal information in this way. In most cases, the information is being processed for your benefit as well as ours.
We have a legitimate business interest in processing your personal information where:
- We need the information to respond to your inquiries or requests (g., to add you to our email list when you have subscribed); or
- We would be unable to provide our Site without processing your information.
If we wish to process your existing information for a new purpose other than as stated above, we must inform you of that further processing and provide information surrounding your information’s use as necessary to provide the Site to you and to comply with a request to be added to our email list. In addition, if we communicate with you for marketing or other promotional purposes, via email, notifications or other messages, we do so based on your consent.